The partnership that gives every football club the tools to increase matchday revenue, reward loyal fans and own their audience.
London / Belgium, May 2026 – NOUMI Digital, the UK’s leading NFC powered, digital receipts and engagement provider has partnered with Coupontools, the Belgian digital loyalty and gamification specialists, to bring Coupontools’ market-leading technology to the UK market, and expand NOUMI’s mobile app and digital receipt infrastructure into Belgium and across Europe.
The partnership is built on combined infrastructure to create a single, powerful proposition for sports clubs and retailers on both sides of the channel. NOUMI’s patented NFC hardware and mobile app capabilities, coupled with Coupontools’ digital coupon and gamification suite, gives clubs a complete commercially-focused toolkit — live and operational from day one.
The first joint product to market is MATCHDAY+, a fan engagement package purpose-built for League 2 to Championship Football Clubs seeking to:
- Increase their incremental matchday revenue
- Boost fan engagement off the pitch
- Collect +70% more fan data
- Aggregate data across Ticketing, F&B and Merchandise into one place
- Launch their own low-cost club app.
The Problem MATCHDAY+ Solves
The commercial reality of non-Premier League clubs is stark, they’re constantly battling with rising player wages, falling attendances and trying to justify ROI to their biggest sponsors. Without innovation – we’ll continue to see big football clubs “too big to fail” continue to go into administration.
But what’s the solution?
The honest answer is that there’s no single fix. But the clubs that are pulling ahead share one thing in common, they’ve found smarter ways to make every fan interaction count commercially.
MATCHDAY+ provides all of the tools to:
- Increase membership value with physical perks such as 10% off food and drink – attracting more paying members, reducing churn, and driving recurring membership revenue.
- Boost sponsorship ROI with ad space in your club’s branded mobile app, sponsored mini-games or redeemable offers that crucially drive in-store sales.
- Connect ticket, merchandise and F&B data to help marketing and commercial teams increase non-ticket spend on matchday.
- Increase fans’ time in-ground with personalised offers such as 10% off drinks post match or 2 for 1 on food 2 hours before kick off.
Two Plans. Every Club Covered.
MATCHDAY+ CORE
A fully app-less package, with tools designed to support league one to step 3 clubs engage their fans on matchday and beyond. It includes digital membership cards, stored in a fan’s Apple and Google Wallet, stadium-wide one-tap digital receipts and branded mini-games as well as offers and loyalty cards designed to boost spend and reward fans for every purchase.
With zero setup costs and a low monthly fee, MATCHDAY+ CORE is the fastest way for clubs to increase their fan engagement and spend on matchday.
MATCHDAY+ PRO
Includes everything in CORE, plus a completely white-labelled iOS and Android compatible club app, built in under six weeks and stacked with EPOS connectivity, a personalised offers engine, Golden Receipt mini-games and the ability to send push notifications direct to fans.
With a one-time app build fee of £5,000 and a low monthly cost, MATCHDAY+ Pro gives ambitious football clubs a fully-branded club app that until now, was only reserved for wealthy clubs in the top tier of English football.
The Technology Behind MATCHDAY+
MATCHDAY+ combines two best-in-class technology platforms, integrated to work seamlessly across every matchday touchpoint.
At the physical layer, NOUMI’s patented NFC-enabled devices are deployed stadium-wide – at turnstiles, food vans, bar counters, merchandise checkouts and anywhere else a fan makes a transaction. Fans simply tap their smartphone to the device to collect their digital receipt, earn a loyalty stamp, trigger an instant-win mini-game or claim a reward.
At the digital layer, Coupontools’ gamification and offers engine combines with NOUMI’s loyalty, receipts and push notifications to deliver a complete feature stack fit to power any matchday.
With CORE – the fan experience is simple – create coupons, loyalty cards, and membership cards for instant online distribution and redemption.
With PRO – targeting, segmentation and personalisation is far more advanced due to complete EPOS connectivity via the club’s receipt printer. The experience allows for personalised rewards, offers and mini-games based on what a fan typically buys and even when they usually arrive and leave the stadium.
Football clubs have been underserved by technology for too long. MATCHDAY+ puts Premier League-level fan engagement tools in the hands of every club, at every level – and the commercial results will speak for themselves.
Scott Threllfall,
CEO of NOUMI Digital
We’ve always believed that great fan experiences shouldn’t be exclusive to the biggest clubs with the biggest budgets. MATCHDAY+ makes world-class engagement technology accessible to every club in the pyramid — and that’s a game changer.
Bert Croimans
COO of Coupontools
Availability
Football clubs interested in joining the MATCHDAY+ early adopter programme should contact NOUMI Digital directly.
Spaces are limited for the first cohort of clubs going live ahead of the 2026/27 season.
Contact: [email protected]
Website: https://noumi.digital/matchday-plus/
About NOUMI Digital
NOUMI Digital is a UK-based NFC-powered digital receipts and engagement platform. Its hardware devices are deployed across retail, hospitality and sports venues, enabling businesses to replace paper receipts with a one-tap digital alternative – while collecting the transaction data needed to power loyalty programmes, membership cards and personalised fan engagement, particularly via custom built mobile apps.
About Coupontools
Coupontools is a Belgian digital coupon, loyalty and gamification platform used by businesses across more than 50 countries. Specialising in non-app engagement, its technology enables brands to create and distribute digital coupons, loyalty cards, membership cards and branded mini-games – giving businesses a simple, scalable way to engage customers and drive spend.