Your purpose-built sports club loyalty app

Sport & Entertainment

Reward your fans and increase non-ticket match day revenue

Fully Branded Club App
Level up with a fully-branded, iOS and Android compatible, sports club loyalty app.

Digital Loyalty Cards
Reward fans with loyalty stamps or points when they scan through the turnstile, buy a pint or shop in the store.

Unify Your Fan Data
No more data-silos – NOUMI connects your ticket, F&B and store sales, all in one database for you to market to.

Standard vs NOUMI-Powered Sports Clubs

STANDARD CLUB	NOUMI-POWERED SPORTS CLUB
Reliant on the website, email and social media to communicate with fans.	Fully-branded club app that sends push notifications direct to your fans.
Anonymous fan transactions across ticketing, merchandise and F&B.	Collect, unify and leverage your fan data from across your stadium, in one dashboard.
Fans constantly seeking "more value" from the club.	In-app loyalty cards that reward fans for their fandom.
Ineffective, siloed offers and promotions that limit uptake.	Personalised cross-sell offers based on fan behaviour that boosts incremental spend.
Paper receipts that cost £10,000+ per year (based on 5,000 transactions / day).	Digital receipts that cost £4,830 per year (based on 5,000 transactions / day).

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The Sports Club Feature Stack

NOUMI

White-labelled App

Your very own, branded iOS and Android-compatible club loyalty app.

Digital Receipts

Aggregates your ticketing, store and F&B transactions across the entire fan journey – creating a unified view of each customer.

Loyalty Cards

Fully automated, rule-based loyalty programs that rewards your loyal fans with bonuses when they reach your “stamps” or “point” thresholds.

Offers & Promotions

Personalised cross-category offers to boost fan's non-ticket spend and lifetime value.

Gamification & Mini-Games

Deploy mini-games (scratch cards & spin wheels) to boost fan engagement and spontaneous spend.

Operations and Data Panel

All loyalty cards, offers, transactions and fan data – inside one real time customisable dashboard.

NOUMI Admin panel

You set the rules; minimum spend requirements, season ticket-only offers or bonus rewards for away fans only– whatever your campaign, create it in the Noumi admin panel.

A seamless stadium loyalty app experience

Fan Arrives at the Ground
They scan your club app at the turnstile to "check-in" and earn a loyalty stamp.
Milestone Hit – 5/5 Matches Attended 🎉
The fan receives a notification "you've earned a free drink – scan this QR code at any food van to claim".
Claims FREE Drink
The fan claims their drink, and gets a burger meal whilst there – boosting their spontaneous match-day spend.
Post Game – Push Notifications
Based on past behaviour, we know the fan typically leaves immediately post-game, so we push a "50% off drinks promo" to their phone to increase post-game spend.

Why Choose NOUMI?

A stadium-wide loyalty scheme

Keep attendances high, no matter what’s happening on-pitch, with attendance and transaction based rewards that make your fans "feel valued".

Incentivise profitable fan behaviour

Increase matchday revenue by targeting late arrivals with pre-game promotions too good to miss. Got fans that don’t like to stick around? 30% off drinks post-match might be just tempt them.

Push notifications direct to fans

With click-through-rates 7x greater than email, being able to communicate offers, promotions and safety announcements to fans in real-time is invaluable.

Unify and collect 70% more data

Eliminate data blind spots by collecting data at every touchpoint – all connected inside the NOUMI admin panel and pushed to your CRM.

FREE installation (live in 4 weeks!)

With every NOUMI plan, you'll get 5 free devices, plus free installation and complete setup by our NOUMI engineers.

£7,000 of App Development Waived!

For qualifying larger sports clubs, we're waiving our £7,000 app build fee.
See whether you're eligible.

Frequently Asked Questions

How much does NOUMI cost?

Our Noumi plans start from £300 per month, which provides you with:

A fully white-labelled app build
Successful launch into the Google Play and Apple App stores.
5 FREE NOUMI devices
NOUMI Loyalty functionality
NOUMI Gamification functionality
NOUMI Offers functionality
A dedicated NOUMI account manager.

For a full pricing breakdown, view our pricing page or speak to our team.

Do staff need training or need to manage NOUMI?

Not at all. The NOUMI ecosystem is built to integrate into your service seamlessly. Once you’ve set the loyalty rules, or promotion in the NOUMI admin panel, everything works autonomously. All customers need to do is tap their mobile on the NOUMI device.