Loyalty and promotion
experts
About NOUMI Digital
Our mission is to transform the shopping experience by integrating technology with customer rewards to foster loyalty, enhance engagement, and drive sustained growth.
Our Values
Commitment To Excellence
At the heart of NOUMI Digital are the values that guide our actions, shape our culture, and define our relationships with customers, partners, and each other.
Innovation
We are dedicated to staying ahead of the curve by continuously developing cutting-edge technologies and creative solutions that remain at the forefront of the industry.
Agility
By maintaining a nimble operational framework, we can swiftly address challenges, seize opportunities, and deliver timely solutions that drive success for our partners.
Collaboration
By fostering an environment of open communication and shared goals, we create a synergy that enhances innovation, improves service delivery, and ensures long-term success.
Integrity
From safeguarding customer data to delivering on our promises, we are committed the highest ethical standards, ensuring honesty, transparency, and accountability.
Meet Our Leaders
Shakir Lincoln
Founder / CTO
Shakir is a retail entrepreneur with expertise in convenience and forecourt channels. Having operated successful CTN kiosks and launched thriving brands, he brings a deep understanding and passion for creating impactful retail experiences that drive growth.
Scott Threlfall
Managing Director
Scott has spent nearly two decades in Digital Product Development specialising in creating revenue from data driven monetisation and micro payments. An expert in Digital Loyalty and Rewards, he has worked on some of the most successful mobile loyalty programs including O2 Priority Rewards, and Orange Wednesdays.
Maria Demetriou
Sales Director
Maria is an experienced Sales leader with over 18 years of expertise in corporate sales management and strategic partnerships. With a proven track record of driving growth in innovative startups and complex business environments, Maria has helped launch transformative solutions that redefine customer and retailer engagement.
Our Partners
