Loyalty and promotion
experts
About NOUMI Digital
Our mission is to transform the shopping experience by integrating technology with customer rewards to foster loyalty, enhance engagement, and drive sustained growth.
Our Values
Commitment To Excellence
At the heart of NOUMI Digital are the values that guide our actions, shape our culture, and define our relationships with customers, partners, and each other.
Innovation
We are dedicated to staying ahead of the curve by continuously developing cutting-edge technologies and creative solutions that remain at the forefront of the industry.
Agility
By maintaining a nimble operational framework, we can swiftly address challenges, seize opportunities, and deliver timely solutions that drive success for our partners.
Collaboration
By fostering an environment of open communication and shared goals, we create a synergy that enhances innovation, improves service delivery, and ensures long-term success.
Integrity
From safeguarding customer data to delivering on our promises, we are committed the highest ethical standards, ensuring honesty, transparency, and accountability.
Meet Our Leaders
Shakir Lincoln
Founder / CTO
Shakir is a retail entrepreneur with expertise in convenience and forecourt channels. Having operated successful CTN kiosks and launched thriving brands, he brings a deep understanding and passion for creating impactful retail experiences that drive growth.
Scott Threlfall
Managing Director
Scott has spent nearly two decades in Digital Product Development specialising in creating revenue from data driven monetisation and micro payments. An expert in Digital Loyalty and Rewards, he has worked on some of the most successful mobile loyalty programs including O2 Priority Rewards, and Orange Wednesdays.
Stelios Constanti
Country Director South Africa
Stelios is a South African economist and entrepreneur with a proven track record of founding and scaling businesses across diverse industries. He holds a BCom in Economics and Econometrics (2002) and a BCom Honours in Econometrics, awarded cum laude (2003), from the University of Johannesburg.
Stelios will lead the growth of Noumi in South Africa and will form part of the global management team.
Our Team
Shahid Ahmed
Chief Technology Officer (CTO)
Results-oriented technology leader with deep expertise in web application development, cloud infrastructure, and team leadership. Leads the design and delivery of scalable, high-performance digital solutions, while fostering technical excellence within the development team. Adept at solving complex technical challenges and aligning technology strategy with business goals.
Mirza Mohsin Ahmed
Senior Backend Developer
Dedicated backend developer with 6+ years of experience building robust, scalable web applications and APIs. Specializes in translating complex requirements into efficient backend architectures, integrating third-party services, and optimizing overall system performance. Brings a strong focus on clean code, effective database design, and implementation of real-time communication features. Committed to delivering high-quality digital solutions while collaborating with cross-functional teams to achieve impactful outcomes.
Yaseer Arfat Ansari
Frontend Developer
Skilled frontend developer with a track record of creating user-friendly, responsive, and efficient web interfaces. Works closely with design and backend teams to build seamless user experiences and ensure product reliability. Known for contributing to meaningful projects that solve real-world challenges and deliver value to clients.
Our Partners
