Noumi Digital and TMA Sport have established a strategic partnership to drive innovation in fan engagement through digital transformation. Noumi Digital, is a digital loyalty business, that allows retailers to build loyalty and rewards programs for their consumers using its proprietary digital receipt technology. It works at the point of purchase to collect customer data and provide the retailer with the information to hyper personalise their promotions and offers. TMA Sport, a sports digital marketing agency, focuses on helping sports teams, clubs and fans to go digital and to monetise and increase fan engagement.
This collaboration aims to enhance the sports experience by integrating advanced digital solutions, including loyalty programs, event ticketing, gamification, collectibles, and access to exclusive content for both entertainment and educational purposes.
Advancing Digital Engagement in Sports
As the sports industry continues its shift toward digital-first experiences, Noumi Digital and TMA Sport recognize the necessity of fostering deeper connections between fans and their favourite teams and athletes. By combining Noumi Digital’s expertise in development with TMA Sport’s established presence in the sports sector, this partnership seeks to create engaging, interactive experiences that go beyond traditional game-day interactions.
The Lokkaroom platform, owned by TMA Sport, serves as a centralized hub where fans can engage with their chosen sport, team, or athlete in a secure environment. Through Lokkaroom, teams can offer ticket sales, merchandise, collectibles, and exclusive content, while also providing member perks within a single platform.
Fans can access everything and anything related to their club of choice as well as easily being able to interact with other clubs whose online offerings are housed on Lokkaroom.
“Lokkaroom is about bringing fans together in a digital era where even sporting experiences are becoming more about online interaction,” says TMA Sports CEO Dave Brannan. “We’re excited to leverage Noumi Digital’s expertise to further develop our capabilities, with gamification and VIP experiences as key priorities on our roadmap.”
Enhancing Fan Loyalty Through Digital Innovation
This partnership represents a significant step forward in digital sports engagement, with both TMA Sports and Noumi Digital committed to continuous innovation. Noumi Digital MD Scott Threlfall said “I am excited to see how far we can push boundaries together in the sports marketing industry. Noumi’s advanced digital experiences, combined with TMA’s fantastic fan engagement platform, underpinned by our NARI AI enabled Data Platform, will provide a best-in-class product that can change the revenue landscape and underpin advanced athletic and sports programmes to benefit the athletes, and parents in sport all around the world.”
This not only benefits the fans but provides sports teams and grassroots clubs with stronger outlets for income and more options when it comes to monetisation. By facilitating a better ticketing experience or being able to provide fans with more content TMA & Noumi’s tech infrastructure will help to forge longer and more meaningful connections between sports fans and their club.